Ashwaubenon is a family-friendly village of roughly 17,000 residents in Brown County, Wisconsin, located just minutes from downtown Green Bay with a cost of living about 9% below the national average. Home to Lambeau Field, the Titletown District, and over 20 parks spanning nearly 300 acres, Ashwaubenon offers affordable housing, above-average schools, and a game-day culture unlike anywhere else in the country.
Whether you are a first-time homebuyer or relocating your family from across Wisconsin, this guide covers the neighborhoods, costs, schools, and local tips you need to make a confident move.
Key Takeaways
- Affordable living: Ashwaubenon’s cost of living index is 91.8, which is below the national average of 100, with median home values near $273,000 and a median household income of $71,180
- Top neighborhoods: Clearwater Creek, Apple Creek Meadows, and the Titletown District corridor each offer a different lifestyle and price range for new residents
- Game-day awareness: The Village of Ashwaubenon enforces $200 fines for improper parking on Packers game days, so knowing your street restrictions and planning ahead is essential
- Strong schools: The Ashwaubenon School District earns a B+ on Niche, maintains a 92% graduation rate, and operates at a 15:1 student-teacher ratio across five schools
- Year-round activities: From Titletown District ice skating and sledding to Ashwaubomay Lake swimming and Resch Center concerts, Ashwaubenon offers far more than football
Why Are Families and Professionals Moving to Ashwaubenon?
Ashwaubenon combines small-village charm with the energy of a growing commercial hub, making it one of Brown County’s most appealing places to settle. The village sits just west of the Fox River, with easy access to Interstate 41 and Wisconsin Highway 172. It consistently ranks as one of the top five places to live in Brown County, earning an A- livability grade from Niche and a livability score of 78 out of 100 from AreaVibes, which places it in the 93rd percentile of all U.S. communities.
Village President Mary Kardoskee, who has lived in Ashwaubenon since 1987 and serves on the League of Wisconsin Municipalities Board of Directors, highlighted the village’s dual identity in an interview with Homes.com. She noted that while Ashwaubenon has around 17,000 residents at night, its large industrial park, sports complexes, and entertainment venues bring the daytime population to roughly 40,000 people.
What Does It Cost to Live in Ashwaubenon?
Ashwaubenon is more affordable than many comparable suburbs in the Midwest. According to City-Data’s December 2024 report, the village carries a cost of living index of 91.8, where 100 represents the national average. Here are the key numbers prospective residents should know:
- Median household income: $71,180 (U.S. Census via Wisconsin Demographics, 2023)
- Median home value: approximately $273,000 (City-Data, 2023)
- Median gross rent: $1,003 per month (Point2Homes, 2023)
- Unemployment rate: 2.32% (AreaVibes)
- Violent crime rate: 149 per 100,000 residents, well below the national average (AreaVibes)
The homeownership rate in Ashwaubenon sits at 58.1%, with 41.9% of occupied units rented, giving newcomers flexibility whether they plan to buy or lease while they settle in. Roughly 56% of Ashwaubenon’s 8,383 housing units are detached single-family homes, according to Point2Homes census data.
Job Market, Major Employers & Commute Times
Ashwaubenon’s economy is anchored by healthcare, manufacturing, and retail. The village’s largest employers include Bellin Health, Schneider National, and Humana, with additional opportunities across the broader Green Bay metro area. According to Data USA’s 2023 analysis, the average commute time for Ashwaubenon residents is just 15.5 minutes, and the average household owns two vehicles.
One standout convenience for professionals and frequent travelers is that Austin Straubel International Airport sits within Ashwaubenon’s village limits, making business travel and family trips easy to manage. The village’s location along I-41 and WI-172 also provides a direct corridor to Appleton, Oshkosh, and other Fox Valley communities. If you are weighing your options between nearby cities, our guide on comparing Appleton and Green Bay breaks down the differences in commute, cost, and lifestyle.
What Are the Best Neighborhoods in Ashwaubenon?
Ashwaubenon offers a range of neighborhoods, from quiet family-friendly subdivisions to the buzzing corridor surrounding Lambeau Field. According to Movoto’s 2025 data, the safest and most desirable areas in the village include Clearwater Creek, Lake Largo, Apple Creek Meadows, and Applecreek Estates. The southwest portions of the village tend to command higher home values, while the southeast offers more affordable entry points, per BestNeighborhood.org.
Clearwater Creek and Apple Creek Meadows
These neighboring subdivisions in Ashwaubenon are popular with families looking for newer single-family homes, well-maintained yards, and a strong sense of neighborhood community. Streets are quiet, sidewalks are common, and access to Ashwaubenon’s park system is convenient. Home prices in these areas generally range from $275,000 to $400,000 or more, depending on square footage and lot size.
Residents in this part of the village benefit from proximity to Bay Park Square Mall, grocery stores, and the village’s recreation facilities without the game-day traffic that neighborhoods closer to Lambeau Field experience.
The Titletown District and Lambeau Field Area
For residents who want to live in the heart of the action, the Titletown District corridor offers a unique mixed-use lifestyle. The Titletown District is a 45-acre development opened in 2017 by the Green Bay Packers. Residential options include up to 150 apartment units and 70 to 90 townhomes, with luxury condos near Lambeau Field reaching $1 million or more, according to Homes.com.
Village President Mary Kardoskee described the area’s growth in the same Homes.com profile, noting that beyond Titletown west of Lambeau Field, a larger sports and entertainment district extends along Holmgren Way and Mike McCarthy Way, encompassing Capital Credit Union Park, soccer fields, and tennis courts.
Southwest Ashwaubenon and Established Residential Streets
The southwest section of Ashwaubenon features established residential streets with ranch-style and split-level homes, many built in the mid-to-late 20th century. According to Point2Homes, the median construction year for Ashwaubenon homes is 1978. Homes needing updates can sell for around $200,000, making this area an attractive option for first-time buyers. Check out our first-time homebuyer move-in checklist for a step-by-step plan if you are purchasing your first home in Ashwaubenon.
Ashwaubenon Neighborhood Comparison
| Neighborhood Area | Home Style | Typical Price Range | Best For |
| Clearwater Creek / Apple Creek | Single-family, newer construction | $275K – $400K+ | Families, safety-focused buyers |
| Titletown / Lambeau Corridor | Apartments, condos, townhomes | $250K – $1M+ | Young professionals, football fans |
| Southwest Ashwaubenon | Ranch, split-level, older homes | $200K – $325K | First-time buyers, budget-conscious |
How Good Are the Schools in Ashwaubenon?
The Ashwaubenon School District is a compact, above-average district that serves more than 3,100 students across five schools. For families with school-age children, the district’s combination of small class sizes, strong graduation rates, and community involvement makes it a significant draw.
Ashwaubenon School District at a Glance
The district operates one pre-K/kindergarten school (Cormier), two elementary schools (Valley View and Pioneer), one middle school (Parkview), and one high school (Ashwaubenon High School). Key metrics from Niche and U.S. News Education include:
- Overall Niche grade: B+
- Total enrollment: 3,197 students
- Student-teacher ratio: 15:1
- Graduation rate: 92%
- AP participation rate: 39% at Ashwaubenon High School
- State ranking: Ashwaubenon High School is ranked 121st in Wisconsin by U.S. News
- Licensed teachers: 97.3% of all teachers hold a license (U.S. News)
The district ranks in the top 20% of Wisconsin school districts for graduation rate and in the top 1% for diversity, according to Public School Review. Per-student spending is approximately $12,891 annually.
Nearby Colleges and Higher Education
Ashwaubenon’s location gives residents easy access to several higher education institutions. St. Norbert College in De Pere, UW-Green Bay, and Northeast Wisconsin Technical College (NWTC) are all within a short drive. Bellin College, a private healthcare-focused institution, is also in the Green Bay area. For families planning long-term, this range of options supports pathways from technical training to four-year degrees without leaving the region.
What Should New Residents Know About Packers Game Days?
Living near Lambeau Field means game days become part of your routine, bringing energy, crowds, and a few logistical details every Ashwaubenon resident should understand. Lambeau Field holds approximately 81,000 fans on game day, and virtually every home game has been sold out for decades. As a resident, you will feel the buzz and the traffic, but with the right preparation, game days become one of the best parts of living here.
How Do Parking Restrictions Affect Your Neighborhood?
One of the first things new residents learn is that Ashwaubenon takes game-day parking seriously. According to Ticket King’s 2024 parking guide, the Village of Ashwaubenon increased fines for improper parking on game days from $50 to $200. Signs reading “No parking day of Packers game” are posted throughout residential streets, and enforcement is active.
For residents who want to earn some extra income, homeowners near the stadium commonly offer lawn parking for $20 to $50 per vehicle. Some provide perks like bathroom access and tailgating space. Local businesses like The Bar, Green Bay Distillery, and Kroll’s West also sell parking spaces on game days.
In a 2024 interview with PBS Wisconsin, Village President Mary Kardoskee addressed the broader impact on neighborhoods, explaining that the village surrounds Lambeau Field on three sides. She emphasized the importance of protecting the community’s character, noting that when homes become full-time rental properties, neighborhoods lose the daily activity of people walking dogs, kids riding bikes, and neighbors greeting each other. The village enacted new short-term rental regulations in July 2024 to help preserve that neighborhood fabric.
Tailgating Basics for Locals
Tailgating at Lambeau Field is a cherished tradition. According to the official Packers.com parking page, here are the rules every resident and visitor should know:
- Lots open 4 hours before kickoff
- Tailgate setup must fit within a 9-by-6-foot space directly behind your vehicle
- Grills: Charcoal and propane gas grills are permitted, but no wood fires or turkey fryers
- Supervision: All grills must be attended by a responsible adult and fully extinguished before leaving
- Tailgating ends at kickoff in all stadium-controlled lots
- Cashless only: Lambeau Field is entirely cashless on game days; official parking is $50
The Johnsonville Tailgate Village, located in the east parking lot near the Oneida Nation Gate, is one of the most popular gathering spots for fans before the game. For a more budget-friendly option, many residents simply park on the street and set up a grill near their spot.
How Do Free Game-Day Bus Routes Work?
One of the best-kept secrets for Ashwaubenon residents is the free game-day bus service operated by Green Bay Metro. According to Packers.com, four free bus routes run for all Packers home games. Service begins five hours before kickoff and continues for approximately three hours after the game, with buses departing every 30 minutes. For rideshare users, the designated pickup and drop-off point is at the corner of Mike McCarthy Way and Holmgren Way.
5 Steps to a Smooth Game Day as an Ashwaubenon Resident
- Check posted signs on your street at least 48 hours before the game to avoid $200 fines
- Choose your parking strategy: lawn spots, business lots, free street parking further away, or take the free bus
- Arrive 3 to 4 hours before kickoff for the best tailgating setup and parking availability
- Bring cashless payment since Lambeau Field and official lots are entirely cashless
- Plan your exit route in advance to avoid post-game gridlock, especially on I-41
What Else Is There to Do in Ashwaubenon Beyond Football?
Ashwaubenon is far more than Lambeau Field, with year-round recreation, entertainment, and community events for every age group. The village’s combination of parks, cultural venues, and a growing entertainment district gives residents something to do in every season.
Titletown District Year-Round Activities
The Titletown District is a 45-acre mixed-use development opened in 2017 and developed by the Green Bay Packers as a year-round destination. It draws an estimated 16,000 visitors per month during the offseason alone. Seasonal highlights include:
- Summer: Full-size regulation turf football field open to the public, ping pong tables, shuffleboard, a farmers market, free outdoor concerts, and a playground
- Winter: Ariens Hill sledding and tubing, a seasonal ice skating rink and skating trail, and holiday light shows
- Dining and nightlife: Hinterland Brewery, BelAir Cantina, 46 Below, Taverne in the Sky, and Homefield Pub + Social
- Wellness: Kohler Waters Spa and Bellin Health clinic within the district
The district also includes Lodge Kohler, an upscale hotel, and TitletownTech, a technology innovation center developed with Microsoft. Residential development within Titletown continues to expand, adding apartments and townhomes for those who want to live within walking distance of these amenities.
Parks, Recreation & Community Events
Ashwaubenon maintains over 20 parks covering nearly 300 acres of green space, along with more than 6 miles of trails and a 50-acre sports complex, according to Homes.com. Standout recreation options include:
- Ashwaubomay Lake: A man-made swimming lake with a diving platform, beach area, and picnic facilities inside Ashwaubomay Memorial River Park
- National Railroad Museum: Interactive exhibits and seasonal train rides, located within the village
- Resch Center and Resch Expo: Live concerts, trade shows, UW-Green Bay Phoenix men’s basketball, and Green Bay Gamblers hockey
- Capital Credit Union Park: Home of the Green Bay Rockers, a Northwoods League baseball team
- Ashwaubenon Performing Arts Center: Theater productions, live music, and community performances
- Community events: Ashwaubenon Blast, Concerts in the Park, Food Truck Rallies, National Night Out, and village-wide Trick-or-Treating
For families exploring the broader region, our local guides for Wisconsin families cover additional resources and destinations across the Green Bay metro area.
Ready to Make Ashwaubenon Home?
Ashwaubenon offers the kind of community that checks a lot of boxes at once: a cost of living index well below the national average, safe neighborhoods with housing options from $200,000 starter homes to luxury condos near Lambeau Field, schools with a 92% graduation rate, and a game-day culture that turns ordinary Sundays into unforgettable experiences. Add in year-round activities at Titletown District, Ashwaubomay Lake, and the Resch Center, and it is easy to see why families and professionals keep choosing this village.
Whether you are moving from across Green Bay or relocating from another part of Wisconsin, Green Bay Moving Co. is here to make your transition to Ashwaubenon smooth and stress-free. Our crew knows Ashwaubenon’s neighborhoods, streets, and even the best routes to avoid game-day traffic. Reach out to us for a free quote, and check out our complete moving checklists and moving day prep checklist to start planning your move today.
